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Want Want Europe GmbH is the European subsidiary of the Taiwanese Want Want group, one of the world’s leading producers of rice snacks and crackers. Based in Düsseldorf, it handles the import and distribution of the group’s products across Europe. For its debut at TUTTOFOOD 2025 in Milan, it chose VM Live as its sole partner, from design to installation.
For Want Want, VM Live provided a complete service: design, construction and rental. The process began with the development of preliminary renders, which allowed the client to preview every detail of the space before production started. This step made it possible to optimise the layout of the available space and fine-tune the visitor flow at the design stage, avoiding last-minute changes at the trade fair.
The stand is relatively compact compared to other projects we handled at the same event, and that is precisely what makes it a good example of design efficiency: every element was conceived to maximise visual impact and product display capacity within a limited footprint. The result is a tidy, instantly recognisable space, with brand graphics wrapping the entire perimeter and product displays developing vertically along the walls.
A preliminary render isn’t just a way to dress up a proposal: it’s a working tool. It lets you check proportions, heights and graphic visibility before a single panel is cut, validate the position of the displays in relation to visitor flow, and give the client a realistic preview of the final result. For a brand entering a market for the first time, it’s also the most practical way to make well-informed decisions.
| Client | Want Want Europe GmbH (Düsseldorf, Want Want Group) |
| Trade Fair | TUTTOFOOD - Fiera Milano |
| Year | 2025 |
| Perimeter | Wall panels 4.50 + 4.00 + 4.50 m, height 3.00 m |
| VM Live’s Role | Design, construction, installation and rental |
| Key Features | Preliminary renders, 16 wall-mounted display cubes, full-coverage graphics on Texon fabric |
Bringing a brand born in Taiwan to Italy means translating its visual language into a space that works for an audience of European buyers. The stand was designed to be read at a glance: brand identity around the perimeter, products highlighted on the display cubes, and a dedicated area for business meetings. No superfluous elements, in keeping with the available floor space.
The same integrated approach defines VM Live’s exhibition stand building for the food & beverage sector, as shown in our overview of the stands we built at TUTTOFOOD 2025.
Gallery
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340 274 8454The stand was designed by VM Live, which managed the entire process: developing the preliminary renders, designing the space, building the structures, installation at the trade fair and furniture rental.
They allowed Want Want to preview every detail of the stand, optimising the layout and visitor flow before installation began.
Using 16 wall-mounted display cubes: a solution that makes the most of the vertical space and frees up the centre of the stand for the buyer meeting area.
TUTTOFOOD 2025 was held at Fiera Milano from 5 to 8 May 2025. It is Italy’s leading trade fair for the food and beverage industry.
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3402748454
Carpentry, metal workshop and in-house audio, lighting and LED wall technology: we follow every stage with no middlemen.
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