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Sorrentino Group is a Campania-based company operating under the La Stuzzicante brand, processing dried fruit and nuts since 1948 and present across large-scale retail, wholesale and the HoReCa channel. For TUTTOFOOD 2025 in Milan, it entrusted VM Live with building its 54 m² stand.
Based on the design supplied by the client, VM Live handled the build of the stand: construction of the structures, production of bespoke furniture, installation at the trade fair, and rental of furniture and technology. The 54 m² space (12 x 4.5 metres), open on two sides, housed the display area and a storage room at the back.
The stand’s defining feature is the niche wall: nine backlit display niches, each with its own shelves, set along the entire back wall and designed to display the catalogue’s different formats side by side, from large-scale retail products to those for the HoReCa channel. The wood-effect parquet laminate finish and the top fascia with fifteen suspended globe lamps complete the setting.
What makes this stand distinctive is the niche wall: nine backlit niches make it possible to segment the range by channel — retail, wholesale, HoReCa and vending — while keeping a unified overall look thanks to the continuous backlighting and shelving. It’s a different solution from a simple display shelf: each niche isolates a product segment without breaking the overall perception of the wall.
The technology centres on a latest-generation 2.6 mm pixel pitch LED wall, measuring 100 x 250 cm, complete with video control and a management PC: the content shown was supplied by the client. The storage room at the back houses the service equipment (fridge, sink, shelving), leaving the entire visitor-facing area free.
The design was supplied by the client; VM Live acted as the executive partner, handling construction, bespoke furniture, installation, rental and technology installation. At TUTTOFOOD 2025, VM Live played the same role for the Le Ferre and Pantaleo stands, while for Want Want it also took care of the design.
The La Stuzzicante brand returned to TUTTOFOOD for the 2026 edition too, with an exhibition stand conceived along different lines from this first appearance.
Gallery
VM Live handled the build: construction of the structures, production of bespoke furniture, installation at the trade fair, rental and LED wall installation. The design was supplied by the client.
54 m², measuring 12 x 4.5 metres, open on two sides.
It’s the company operating under the La Stuzzicante brand, processing dried fruit and nuts since 1948 for the retail, wholesale and HoReCa channels.
Nine backlit niches with dedicated shelves, designed to display the formats for different channels side by side while maintaining visual continuity across the wall.
Need an Exhibition Stand Built for the Food Sector?
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