Tenute Manduano Stand at Vinitaly 2025

Tenute Manduano participated in Vinitaly 2025 in Verona, the leading international trade fair for the wine sector. VM Live handled the exhibition stand building project with a clear objective: to construct exactly what the client had designed.

The project involved both custom fabrication and rental services. The in-house carpentry department developed completely customized structural and decorative elements, designed to integrate seamlessly with the rented furniture and showcase the wines: the artisanal craftsmanship produced display supports, tasting counters, and scenic features that reflected the brand’s authenticity and winemaking tradition.

The attention to detail in crafting the custom-made elements ensured visual continuity across all components of the stand. It is an aspect that matters more than it seems: when part of the furniture is rented and part is built custom, the risk is that the difference shows. Matching finishes, heights, and proportions between elements from different sources is precisely the work that transforms a collection of pieces into a cohesive exhibition stand building project.

It is the most specialized aspect of an exhibition stand building project for a winery. The lighting system was designed to enhance the chromatic characteristics of the wines and create a warm, welcoming atmosphere suitable for wine tasting and commercial presentations. However, there are two distinct requirements: targeted lighting showcases the displayed bottles, while ambient lighting defines the functional areas within the space.

Furthermore, there is a variable unique to wine: organoleptic evaluation. Color is one of the key parameters that buyers and wine journalists analyze in the glass, and light that is too cold or overly intense distorts it. The brightness of the elements was therefore calibrated according to the different phases of the trade fair day, ensuring optimal conditions at all times for both tastings and business meetings.

The exhibition stand building for Tenute Manduano demonstrates how, even in a compact space, it is possible to realize exactly what the client designed, respecting every specific requirement down to the smallest detail. On smaller surfaces, the margin for error narrows: there are no leftover areas to hide inaccuracies, and the quality of the workmanship becomes immediately visible.

The combination of quality furnishings, custom elements, and professional lighting transformed the display area into an environment that reflected the company’s vision. For a winery meeting buyers and specialized press at Vinitaly, this is exactly what is needed: a space that does not distract from the product and facilitates conversation.

An execution approach that we also find in VM Live exhibition stand buildings for the food & beverage sector, such as the Le Ferre stand at Tuttofood 2025, also built based on the client’s design with illuminated display units.