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Pantaleo at Marca 2025: built by VM Live

Pantaleo is a historic olive oil producer from Puglia, founded in Fasano in 1890 and now one of the most recognized Italian olive oil brands worldwide. For its presence at Marca 2025—the private label exhibition organized by BolognaFiere—the company entrusted VM Live with the creation of its exhibition space.

What VM Live did for Pantaleo

Starting from the client’s design, VM Live handled the complete execution of the stand: from custom manufacturing to on-site assembly and final fitting. A 40 sq m, two-sided open space at BolognaFiere, delivered turn-key within the tight deadlines of a two-day trade show.

With materials and branding guidelines defined by Pantaleo, VM Live faithfully brought the concept to reality. Our in-house carpentry team produced all custom elements, while our technical specialists oversaw systems and technology integration to ensure complete consistency with the brand’s identity.

  • Manufacturing of fire-rated hollow-core wooden structures and storage room setup
  • Custom-made elements crafted by our in-house carpentry team, including a bar counter and a tasting table
  • On-site assembly and complete space setup
  • Rental furniture for the exhibition area and the storage room
  • Installation of audio, lighting systems, and LED wall for the exhibition stand
  • Certified electrical system and natural daylight LED lighting
  • Cable crossover ramp for handicap accessibility

Who designed the Pantaleo exhibition stand at Marca 2025?

The stand project was provided by the client. VM Live acted as the executive partner, taking care of the exhibition stand building, assembly, furniture rental, and system installation. This is a very common collaboration model in the trade show industry: the company or its agency defines the concept and design guidelines, while VM Live handles the construction and technical development, where manufacturing precision, strict adherence to deadlines, and high-quality assembly are essential.

Stand Technical Specifications

Client Pantaleo (Nicola Pantaleo Spa)
Trade fair Marca – BolognaFiere
Year 2025
Floor area 40 mq (10 x 4 m), two open sides
VM Live's role Exhibition stand building, assembly, and rental — client's design
Technologies Ledwall, audio and lighting systems, 4000K LED lighting

Why execution makes the difference at trade fair

At an event like Marca, where the stand remains open for only two days, the quality of execution dictates the success of the exhibition stand building. Panel fittings, finishes, compliant utility installations, and calibrated lighting are details that visitors may not notice individually, but together they shape the overall perception of the brand. At Marca 2025, VM Live applied this same rigorous approach to the exhibition stand building for Pasta Jesce, also present at the trade show.
This methodology is consistent across all our exhibition stand construction projects in the food & beverage sector, as highlighted in our showcase of stands built for Marca 2025.
Are you looking to build your exhibition stand at a trade fair?

Are you looking to build your exhibition stand at a trade fair?

340 340 274 8454
VM Live designs, builds, and sets up exhibition stands across Europe, working both from our custom designs and from client-supplied projects. Contact our team for your next trade fair.

Frequently Asked Questions about the Pantaleo stand at Marca 2025

VM Live handled the full execution: construction of the structures, custom elements crafted by our in-house joinery, on-site assembly at the trade fair, furniture rental, and the installation of audio, lighting, and LED wall systems. The project was designed and provided by the client.

The Pantaleo exhibition stand covered a total area of 40 sqm (10 x 4 meters) with two open sides, located inside the Bologna trade fair center.

Marca 2025 took place at BolognaFiere on January 15 and 16, 2025: it is Italy’s leading trade fair dedicated to private label products and contract manufacturing for the large-scale retail industry.

Yes: the cable ramp platform was completed with an accessibility ramp, ensuring easy access to the exhibition stand area.

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