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Ciccarese Srl, Piscine and Spiagge are three companies that represent excellence in the beach equipment and outdoor wellness sectors. For the 2025 edition of TTG in Rimini, VM Live designed and built their exhibition stands as part of a coordinated project.
The scope of work covered design, construction and rental: building the structures, installation, technology, furniture, lighting and audio. The project was designed to express each brand’s identity through a shared language of light, natural materials and contemporary design — the exact opposite of three stands simply placed side by side.
The base is an 8 x 4 metre timber platform aligned with the closed side, 10 centimetres high, with a white MDF floor finish in one-metre-square tiles and edge trims along the sides. The 4-metre-high hollow-core back wall is covered in graphics from files supplied by the clients, as is the outer wall of the storage room; two
When several brands share a single project, the risk is that each one brings its own preferences and the result becomes a collage. The approach taken here is a shared language: a few common elements are set — the quality and colour temperature of the light, natural materials, a contemporary design register — and within that grammar each brand brings its own graphics and products.
In practical terms, this translates into concrete choices: a single platform and floor across the whole area, one wall height, one lighting system. The differences come through in the graphic surfaces, supplied by the clients, and in the layout of the furniture. It’s also the most efficient approach, because it means producing one structure instead of three.
| Client | Ciccarese Srl, Piscine and Spiagge — beach equipment and outdoor wellness |
| Trade Fair | TTG — Rimini |
| Year | 2025 |
| VM Live’s Role | Design, construction, installation and rental of technology, furniture, lighting and audio |
| Base | x 4 m timber platform with a white MDF tiled floor |
| Walls | 4 m high hollow-core back wall with graphics, two side wings for bracing |
| Technology | LED wall for the Ciccarese area, 75-inch monitor for the Piscine and Spiagge area |
VM Live handled every stage, from design to the complete exhibition stand build: construction, installation and rental of technology, furniture, lighting and audio. This end-to-end service gave the clients a consistent, elegant result, fully aligned with their trade fair communication needs. For three companies sharing one space, having a single supplier for design, structure, furniture and systems also removes the problem of coordinating three different supply chains on the same build site.
It’s an approach similar to the one we took for the shared stands built at Sigep and for the co-branded Capuano and Itoliva stand.
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Need a Shared Exhibition Stand for Multiple Brands?
340 2748454VM Live handled the design and construction of the exhibition stands, as well as the rental of technology, furniture, lighting and audio, including installation at the trade fair.
Ciccarese Srl, Piscine and Spiagge: three companies from the beach equipment and outdoor wellness sector, brought together in a coordinated project.
Through a shared language of light, natural materials and contemporary design, with a single platform, floor, wall height and lighting system across the whole area; the differences come through in the graphics and furniture.
The timber platform measures 8 x 4 metres, with a height of 10 centimetres and a white MDF floor finish in 100 x 100 cm tiles.
Need help?
3402748454
Carpentry, metal workshop and in-house audio, lighting and LED wall technology: we follow every stage with no middlemen.
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